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INTRODUCING

The PBD Process

While each engagement is unique, the PBD Process acts as a foundation for all the work I do. The project outcome is important, but the process to get there is essential for a successful design.

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Number 2 - PBD icon
Number 3 - PBD icon
Number 4 - PBD icon
Number 5 - PBD icon
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Number 1 - PBD icon

SAME PA(i)GE

STYLE TRIAL*

DESIGN MAGIC

POLISH
& REPEAT*

THAT'S
A WRAP

Let's break it down:

Anchor 1

Full team responsibility

Paige owns

You own

*Optional phases

Number 1 - PBD icon

SAME PA(i)GE

It's my goal to act as a true extension of your team. So, early alignment is key. I dig into the nitty gritty to understand your needs and the needs of your audience.

Team meet and greet + project alignment

Deliverable(s) walkthrough (can be combined with project alignment)

Common Output: Email recap of goals and expectations

Number 2 - PBD icon

STYLE TRIAL*

When a project requires custom design or branding, we get to have some fun! I'll experiment with up to three unique style options that could fulfill the visual communication goals of the work.

Create custom style options

Align on design to carry through the body of work

Common Outputs: Look and feel style options; Moodboards; Design style guide

Number 3 - PBD icon

DESIGN MAGIC

Where it all starts to come together and your story begins to come to life.

Begin deliverable design draft

Share early sneak peek for continuous alignment

Provide feedback to Paige

Implement early feedback and continue design of full deliverable(s)

Step away briefly and come back with fresh eyes to make polishing tweaks

Share fully designed draft for review

Provide feedback to Paige

Common Outputs: Deliverable design sneak peek; Deliverable design draft

Number 4 - PBD icon

POLISH & REPEAT*

Sometimes multiple rounds of iteration are needed to achieve the right end result. We'll determine if this is necessary during the project alignment.

Implement review feedback

Share updated draft for review

Provide feedback to Paige

Continue phase 4 for agreed upon number of iterations

Common Output: Deliverable design draft(s)

Number 5 - PBD icon

THAT'S A WRAP

Hip hip hooray! We've created awesome work together — exchange virtual high-fives.

Implement review feedback

Triple check that everything looks just right

Share final document(s)

Celebrate that the work is done and get excited to share with the end audience

Common Output: Final deliverable(s)

Full team responsibility

Paige owns

You own

*Optional phases

DID THE PBD PROCESS PIQUE YOUR INTEREST?

Let's connect!

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